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From May 11 to 14, Area 39 organized a press tour on behalf of the Consorzio Vini Terre di Pisa, with the aim of strengthening its brand awareness in Northern European markets through the promotion of the Pisa area and its outstanding wine heritage.

Four Food & Wine journalists from Germany and Sweden took part in the initiative.

During the four-day immersive tour, the journalists had the opportunity to gain first-hand knowledge of the Consortium’s 14 member wineries through an average of four visits per day. The program focused on discovering the Terre di Pisa DOC through a variety of tasting experiences, enhanced by the pairing of local wines with regional gastronomy.

Throughout the visits, producers personally introduced their wines to the journalists through guided tastings, direct discussions, and in-depth insights into production techniques and the distinctive characteristics of their labels. The wineries also hosted lunches and dinners on their estates, offering the journalists an authentic experience of local cuisine paired with wines from the area. This represented a valuable opportunity to showcase not only the region’s winemaking excellence, but also the culture, identity, and hospitality that define the Terre di Pisa territory.

The wineries participating in the initiative were: Badia di Morrona, Beconcini, Castelvecchio, Fattoria di Fibbiano, Marina Romin, Podere Borgaruccio, Podere La Chiesa, Podere Pellicciano, Spazzavento, Tenute di Ghizzano, Uccelliera, Vallorsi, Varramista, and Villa Saletta.

The organization of this type of activity continues to prove highly strategic in promoting emerging wine regions and their products in international markets, fostering direct connections between local producers and foreign journalists.

From April 29 to 30, 2026, Area 39 managed the participation of the Distretto BioVenezia at Vinexpo America, held at the Miami Beach Convention Center in Miami.

Now in its second edition in Miami, Vinexpo America aims to establish itself as one of the leading trade fairs in the United States for the wine and spirits industry. The event provides an important showcase for promoting Italian products to specialized importers and distributors in one of the key markets for Italian wine, serving as a strategic gateway to Florida and the Central American region.

The BioVenezia District participated with a 24 sqm collective stand, showcasing a coordinated selection of organic wineries from the Veneto region, with the goal of creating new export opportunities in international markets.

The companies taking part in the initiative were: Le Carline, Savian Biowinemaker, Azienda Vinicola Anna Spinato, Tenuta Planitia – Villa Bogdano 1880, Azienda Agricola Dissegna, Azienda Agricola La Baratta, and La Cappuccina.

Area 39 supported the BioVenezia District throughout every stage of the project, coordinating the entire organizational process and providing comprehensive operational assistance. Specifically, Area 39 was responsible for:

Organizational and administrative coordination
Stand design, setup, and customization
On-site operational assistance
Coordination with the exhibition organizer and local suppliers
Planning and management of wine and promotional material shipments

A comprehensive 360-degree service designed to enhance the identity of the District and its member companies, within a strategic environment for meeting buyers and strengthening professional networking opportunities.

From April 16th to 19th, Area 39 organized an incoming activity dedicated to the Consorzio Vini Terre di Pisa, with the aim of strengthening the international visibility of the territory and its outstanding wine production.

The initiative involved four wine professionals from Germany, Sweden, and Denmark.

Participants were invited to enjoy an immersive experience in the heart of the Pisan area. Over the course of four days, guests had the opportunity to explore the territory firsthand, meet local producers, and gain deeper insight into the identity of the wineries belonging to the Consortium. The rich and dynamic program featured 14 member wineries, with an average of four visits per day to vineyards and cellars.

Each appointment included guided tastings, direct exchanges with producers, and in-depth discussions on production techniques and wine characteristics. Special attention was also given to the food and wine experience: lunches and dinners were hosted within the wineries themselves, offering participants an authentic taste of local cuisine expertly paired with wines from the area. This represented a valuable opportunity to showcase not only the products, but also the culture and hospitality that distinguish the territory.

The incoming initiative once again proved to be a strategic activity for promoting the territory on international markets, creating direct connections between local producers and foreign operators.

On March 25th and 27th, the prestigious settings of Signorvino in Milan and Rome hosted two exclusive events dedicated to the Consorzio Vini Terre di Pisa, curated and organized by Area 39.

The program of both days was designed to offer a complete immersive experience:

Masterclass: A technical in-depth session reserved for the press and wine journalists. Guided by Riccardo Gabriele, participants explored the distinctive features of the production area and the different stylistic expressions of the producers, with a special focus on vintages and the unique identity of each winery involved.

Walk-around Tasting: An informal and dynamic moment that allowed wine enthusiasts to connect directly with the producers. During the tasting, a selection of labels from the Consorzio Terre di Pisa was presented alongside a refined finger food menu created by Signorvino, carefully designed to enhance the wines being tasted.

These two events confirmed the strong public interest in boutique wine productions capable of telling authentic stories of territory and high quality. A sensory journey that further strengthened the positioning of Terre di Pisa within the landscape of Italy’s great wines.

From March 10 to 13, 2026, Area 39 participated in Foodex Japan, held at Tokyo Big Sight, managing the participation of the BioVenezia District at the exhibition.

The companies from the District taking part in the event were La Baratta, Savian Vini, Dissegna, Le Carline e La Cappuccina.

As one of the largest Asian trade fairs dedicated to the food & beverage sector, the event once again confirmed its strategic role for Italian companies aiming to enter key international markets.

Foodex Japan offers valuable networking opportunities and B2B meetings, enabling companies to develop new partnerships and expand their international presence. Area 39’s participation alongside the District helped promote the agri-food excellence of the territory and strengthen the positioning of the participating companies within the Japanese market.

With more than 72,000 trade professionals and nearly 3,000 companies from over 70 countries, Foodex continues to be a strategic event for food industry businesses focused on export development and international growth.

In 2025 Area 39 designed and scheduled a major incoming project for the Vernaccia di San Gimignano Wine Consortium, involving 40 wine professionals from key European markets. The program spanned three days entirely dedicated to discovering the denomination, allowing guests to experience the territory, its wines, and its producers.

The project was meticulously planned with specific objectives:

Targeted Promotion of the Vernaccia di San Gimignano Denomination: To strengthen the awareness and reputation of the Vernaccia di San Gimignano brand among trade operators in major European markets.

Territorial and Food & Wine Tourism Enhancement: To highlight the unique landscape, culture, and history of San Gimignano, integrating the wine experience with the local area to promote authentic, identity-driven tourism.

Technical Education and Training: To provide in-depth insights through a technical seminar led by Walter Speller – one of the most influential wine critics for Italian wines – and to offer a professional setting for producers and experts to discuss production philosophy, vintages, and the potential of Vernaccia.

Strengthening Consortium Identity: To consolidate the role of the Consorzio della Denominazione Vernaccia di San Gimignano DOCG as a benchmark for promotion, enhancement and protection, reinforcing internal cohesion and brand recognition.

The program included guided winery tours, educational seminars, walk-around tastings, and wine-pairing dinners.

Area 39 conceived and executed every aspect of this project.

In 2025, Area 39 has planned and implemented a series of bespoke events for Avignonesi winery, located in Montepulciano, launching a promotional tour across the United States with initial stops in Texas’ two major cities, Dallas and Houston, followed by New York.

The journey began in Dallas with a debut masterclass at Eataly, the premier destination for Italian food and wine excellence.

Following the Dallas events, Avignonesi continued its Texan tour in Houston, the state’s largest city, where the masterclass format was replicated within Pappas Bros’ renowned steakhouse.

The tour’s third leg took place in New York, featuring two exclusive events in evocative locations, paired lunch at the Peak and a conversation on Sangiovese guided by Jeff Porter at Il buco Alimentari & vineria, both dedicated to a selected audience of trade & media operators.

The program also integrated strategic advertising activities, selecting the most influential wine publications to ensure broad visibility, marketing opportunities, and global market insights.

Detailed Program:

Offline Activities:

Masterclass and Wine Lunch at Eataly, Dallas
Masterclass and Wine Lunch at Pappas Bros. Steakhouse, Houston
Wine Lunch at The Peak, New York
Wine Dinner at Il Buco Alimentari & Vineria, New York

Advertising Activities:

Web banners on Wine Spectator and Wine Enthusiast websites
Instagram Stories and Reels on the Wine Spectator official profile
Wine Spectator Newsletter features
Dedicated Wine Enthusiast email blasts
Features on the Wine Enthusiast Podcast

This itinerary focused on the primary U.S. hubs for the wine business, aiming to engage a global audience of trade & media operators, elevate the brand on the international stage, and connect with key distributors, sommeliers, and buyers.

Area 39 is proud to have conceived and managed every detail of this project.

In 2025 Area 39 designed and implemented a series of events for Avignonesi winery, located in Montepulciano. Promotional activities have been launched across the United Kingdom, with a specific focus on London city, aimed at raising awareness and enhancing the prestige of the estate’s flagship wines.

The project combines advertising initiatives with high-profile events and masterclasses.

Detailed program:

Advertising Activities:

Newsletter on The Drinks Business
Social media posts across The World of Fine Wine’s Facebook, Instagram, Twitter, and LinkedIn accounts
Press release distribution
Social media posts on the TLA International Ltd Instagram profile
Web banners and newsletters on Decanter

Offline Activities:

Guided Masterclass at the Decanter Tasting Room, London
Aperitivo and Wine Dinner at Carousel, London

This project has aimed to actively engage selected trade & media operators through an integrated online-to-offline strategy.

Area 39 is proud to have conceived and managed every detail of this project.

In September 2025, Area 39 brought the excellence of Italian wines on tour to Shanghai and Guangzhou, with four exclusive events dedicated to B2B industry professionals.

On September 16, a masterclass focused on Italian wines was held at the Swissôtel Grand Hotel in Shanghai, aimed at Chinese buyers, restaurateurs and importers. The tasting, led by wine expert Sabina Yang, gave participants the opportunity to explore the characteristics of the wines, their territories of origin, and the winemaking methods behind them.

On the same day, an exclusive wine dinner took place in a private room of the hotel, where traditional Chinese dishes were paired with a selection of Italian wines. The event offered a refined food and wine journey, highlighting newly found harmonies between local cuisine and Italian wine, while fostering meaningful exchange among industry professionals.

On September 18, a technical masterclass dedicated to the promotion of Italian wines and again led by Sabina Yang, was held at the Guangzhou Zhengjia Plaza Marriott Hotel, targeting local trade operators. As a strategic commercial hub, Guangzhou provided the ideal setting to showcase the featured labels and strengthen B2B relationships.

Later that day, Sabina Yang led a wine dinner featuring pairings of Chinese dishes, presenting the wines, their territories and the producers’ philosophies. The event confirmed the interest of the Chinese market in authentic wines, closely linked to specific Italian terroirs.

All events carefully selected industry professionals, interested in discovering and importing the best of Made in Italy. The tour marks a new step forward for Area 39 and strengthens the growth prospects of Italian wines in China, enhancing their quality, tradition and strong territorial identity.

Area 39 would like to thank the wineries Belpoggio, Bosco Malera and Giodo for organizing these events with us.

The use of business management softwares, designed to simplify business operations, has become crucial for companies who want to optimize production and sales management.

These work tools stand out for their clear interface and flexible organization, adaptable to specific business needs.

The implementation of management softwares has played a crucial role in enhancing efficiency and work organization, bringing significant benefits:

Operational efficiency: speeding up activities, reducing costs and work time

Efficient document management: archiving without the need for physical space

Improved security standards: reduction of human errors

Advanced analysis and reporting: enabling detailed analyses and business strategy

Remote access: allowing access to information from various devices and locations

Department integration: simplifying information sharing between various departments

Environmental sustainability: reducing the use of paper documents, contributing to sustainability.

In this perspective, Area 39 has created their easyFair platform in order to automate the management of organizational aspects related to international trade shows.

Thanks to this platform, companies can access Area 39’s trade show calendar, make decisions about participation, receive and sign contracts, and manage the entire process of document transfer and archiving through the same platform, in a simplified, fast, and efficient process.

Access easyFair to view Area 39’s trade show calendar: https://easyfair.cloud/