From April 16th to 19th, Area 39 organized an incoming activity dedicated to the Consorzio Vini Terre di Pisa, with the aim of strengthening the international visibility of the territory and its outstanding wine production.
The initiative involved four wine professionals from Germany, Sweden, and Denmark.
Participants were invited to enjoy an immersive experience in the heart of the Pisan area. Over the course of four days, guests had the opportunity to explore the territory firsthand, meet local producers, and gain deeper insight into the identity of the wineries belonging to the Consortium. The rich and dynamic program featured 14 member wineries, with an average of four visits per day to vineyards and cellars.
Each appointment included guided tastings, direct exchanges with producers, and in-depth discussions on production techniques and wine characteristics. Special attention was also given to the food and wine experience: lunches and dinners were hosted within the wineries themselves, offering participants an authentic taste of local cuisine expertly paired with wines from the area. This represented a valuable opportunity to showcase not only the products, but also the culture and hospitality that distinguish the territory.
The wineries participating in the initiative were: Badia di Morrona, Beconcini, Castelvecchio, Fattoria di Fibbiano, Marina Romin, Podere Borgaruccio, Podere La Chiesa, Podere Pellicciano, Spazzavento, Tenute di Ghizzano, Uccelliera, Vallorsi, Varramista, and Villa Saletta.
The incoming initiative once again proved to be a strategic activity for promoting the territory on international markets, creating direct connections between local producers and foreign operators.
