Area 39, Autore presso Area 39

For 2025, Area 39 has designed and planned a series of events aimed at continuing the work carried out in 2024 alongside Avignonesi, the historic winery in Montepulciano. The key novelty this year is the introduction of a structured incoming program targeted at foreign press, particularly journalists from the United States and the United Kingdom.

The project includes four events scheduled between April and September 2025, during which guests will have the opportunity to discover the winery, its wines, and the surrounding territory up close.

The first of these incoming events has just concluded, hosted at the Tenuta Le Capezzine. During the week leading up to Easter, the winery welcomed two American journalists for an authentic Tuscan Experience between Montepulciano and Cortona.

The program included:

• Guided tours of the wonders of Val di Chiana and Val d’Orcia

• A guided winery tour

• A cooking class featuring traditional Tuscan dishes

• Vertical tastings of Avignonesi wines

• Moments of relaxation at local thermal spas

• A goldsmithing workshop

An immersive experience designed to authentically convey the essence of Avignonesi, its values, and its deep bond with the land.

Area 39 is proud to have conceived and curated every detail of this project.

Area 39 participated in the 31st edition of ProWein Düsseldorf, with a 100 sqm space located in Hall 15, Stand C06.

The event recorded the participation of:

42,000 visitors from 128 countries

4,200 exhibitors from 65 nations

Despite the generally negative atmosphere preceding the start of this edition of the fair, the event proved to be a strategic opportunity for Italian companies, particularly relevant for the German, Scandinavian, and Central European markets, such as Belgium and the Netherlands.

Area 39 would like to thank the 9 companies that chose to be part of our collective:

Cantina Produttori Cormòns, Casale del Giglio, Leone Alato, Marilisa Allegrini, Montelvini, Seiterre Viticoltori dal 1877, Speri, Sutto Wine, Tenimenti Civa

On March 10th, Area 39, in collaboration with Avignonesi, organized a full day of tastings and activities to celebrate the Classica distribution and the wines in its portfolio.

The event took place in the heart of Tuscany, at Avignonesi’s Le Capezzine Estate, halfway between the towns of Montepulciano and Cortona. Around 600 participants enjoyed an immersive experience through the wines from the Classica distribution, paired with regional food and fun activities.
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A walk-around tasting in a fairy-tale setting, where attendees had the opportunity to taste wines from 23 wineries in the Classica portfolio, coming from various European countries and Italian regions, all paired with food stations designed to perfectly complement the wines. In addition to the variety of wines and gastronomic offerings, participants engaged in a series of fun activities, winning delicious prizes and unique experiences directly from the participating wineries.

Area 39 participated in the 6th edition of Wine Paris, with a 750 sqm area within the Italian Pavilion, located in Hall 6.

The event recorded 52,622 visitors from 154 countries, confirming the growing importance of this
fair for the global wine industry. Wine Paris thus remains a unique opportunity for networking, idea exchange, and growth, where the latest market trends and industry innovations are highlighted.

Taking a closer look at the situation of Italian exhibitors, the Italian Pavilion saw significant expansion both in terms of space and attendance, with 5,271 exhibitors compared to 4,074 in the 2024 edition.
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Area 39 would like to express sincere thanks to the 30 companies and 5 Consortia representing the wine excellences of various Italian regions, who chose to be part of our collective, bringing the authenticity and quality of our region to the French capital.

Antiche Masseria Jorche, Astoria Wines, Barollo, Barone Ricasoli S.p.A. Agricola, Bersano Winery, Cantina Produttori Cormons, Casa Paladin, Corte Moschina, Famiglia Cecchi, Fantinel, Fuligni, Gabe Tenute&Selezioni, Giacomo Grimaldi, La Cantina Pizzolato, Le Colture Valdobbiadene, Le Tenute del Leone Alato, Losito Guarini, Montelvini, Paolo Scavino, Prosit Group, San Felice Toscana A.D. 714, Sutto Family, Tenimenti Civa, Tenuta il Quinto
Tenute del Cerro, Terre Cevico Soc. Coop Agricola, Vinicola Tombacco, Viticoltori Ponte

Consorzio del Vino Nobile di Montepulciano
Consorzio Vini Venezia
Consorzio Vini Terre di Pisa
Consorzio dei Vignaioli delle Marche

Consorzio Italia del Vino

On the occasion of Wine Paris 2025, Fieramente, a leader in logistics services for Italian wine companies, chose to entrust Area 39 with the organization of a special event to celebrate the tenth anniversary of its founding, together with the exhibiting companies in the Italian pavilion.

At the end of the first day of the fair, the lounge area of the Area 39 stand was transformed to host the celebratory party for this significant milestone. The event was designed to include a wine bar, a cocktail bar, and a DJ set, accompanied by a selection of Italian finger foods.

The goal of the event was to create a moment of relaxation and camaraderie in a laid-back and informal setting, after the first day of the fair, for the exhibitors in the Italian pavilion.

Area 39 and Fieramente are long-time partners and successfully collaborate in managing shipments for the various promotional activities of Area 39, ensuring that wine samples and materials always arrive on time and in perfect condition. In 2024-2025 alone, Area 39 shipped wines and promotional materials for companies participating in international events in the UK, USA, Brazil, Italy, China, France, Germany, and India with Fieramente.

The Area 39 team would like to express sincere thanks to Fieramente for this long-standing partnership, looking forward to many more collaborations in the future.

Area 39 e Fieramente sono partner di lunga data e collaborano con successo nella gestione delle spedizioni destinate alle varie attività promozionali di Area 39, garantendo che campioni di vino e materiali arrivino sempre puntuali e in perfette condizioni. Solo nel 2024-2025, Area 39 ha spedito con Fieramente vini e materiali promozionali delle aziende partecipanti ai vari eventi internazionali del nostro calendario in UK, USA, Brasile, Italia, Cina, Francia, Germania, e India.

Il Team di Area 39 desidera condividere un sincero ringraziamento a Fieramente per questa partnership di lungo periodo, in vista di molte altre collaborazioni a venire.

From November 8th to 9th, 2024, Area 39 participated in the fourth edition of ProWine India, held in Mumbai, with a 21 sqm booth in Hall 3 – C32.

2024 key figures:

6,000 visitors

170 exhibitors from 17 countries

The 5th edition of ProWine India will take place from October 31st to November 1st, 2025, in Mumbai.

A heartfelt thank you to the companies that chose us to accompany them on this wonderful occasion:

De Stefani and Le Monde

In October 2024, Avignonesi winery, in collaboration with Area 39, launched the “Live Nobile” campaign, a first series of events held in London and New York aimed at promoting the Nobile di Montepulciano denomination to a new audience through a fresh and accessible concept and visual language.

The project featured Amrita Marino, an internationally renowned artist of Indian origin based in New York, known for her notable collaborations with brands like Starbucks and Sephora. Her vibrant illustrations, depicting everyday life scenes, highlight the “noble” aspect of daily actions, adding color and lightness to the brand’s communication. These works were created for the launch of the 2014 vintage of Nobile di Montepulciano Riserva and to celebrate the 50th anniversary of the winery’s founding.

The series of events organized by Area 39 included:

• Wine Lunch in London: Guests enjoyed high-quality wines paired with a custom-designed menu in a dynamic and innovative atmosphere, decorated with Amrita Marino’s artworks.

• Exclusive evenings at private clubs in New York: Two exclusive evenings were held to celebrate Avignonesi’s 50th anniversary and unveil the new labels for the 2014 Nobile di Montepulciano Riserva. During the evenings, guests savored Avignonesi wines accompanied by live music, enhancing the atmosphere.

• Art & Wine meeting in an exclusive New York art gallery: The campaign’s main event celebrated the synergy between art and wine, offering a memorable immersive experience. A Chelsea art gallery was selected to pay homage to the artistic component of the project, highlighting the connection between the wine world and the art world. The events brought together an exclusive audience of trade and media representatives from the wine and lifestyle sectors. Guests had the opportunity to taste Avignonesi wines paired with dishes inspired by the colors of Marino’s works. This combination created a perfect balance between visual art, wine, and flavors, enriching the participants’ sensory experience.

In addition to the events, a targeted social media campaign was conducted, selecting influencers and media operators to amplify the “Live Nobile” message in the USA and UK. Two influencers in the UK and six in the USA, along with two lifestyle and art magazines, were involved to ensure broader visibility and coverage of the project.

The Destination Lugana 2024 project continues the promotional efforts initiated by the Lugana DOC Consortium in 2022 and 2023 through a series of activities aimed at promoting the Lugana DOC designation in New York, Houston, Dallas, and Miami.

Un gruppo di giornalisti americani brinda durante una degustazione di vini Lugana, seduti attorno a un tavolo elegantemente apparecchiato.

Una persona versa vino Lugana in un bicchiere durante una degustazione con giornalisti americani seduti attorno a un tavolo apparecchiato.

The project’s main objective was to further solidify the recognition of the Lugana designation and to highlight the unique characteristics of Lugana DOC, such as its product freshness, social and convivial nature, and its concept as a travel destination.

From September 30 to October 3, 2024, with the support of the Area 39 team, the Consortium organized a press tour involving six journalists from various locations in the USA. The tour aimed to showcase the products and territory of Lugana through a series of visits to member wineries and the surrounding area, allowing guests to appreciate the wines and local beauty.

Un gruppo di giornalisti americani è seduto a un tavolo apparecchiato in una cantina, brindando durante una degustazione di vini Lugana.

Key activities included:

• Welcome aperitif and institutional dinner at La Rucola 2.0 restaurant

• Visit and tasting at Selva Capuzza winery

• Visit and tasting at Cà Maiol winery

• Boat tour in Sirmione to explore the Grotte di Catullo, with an aperitif on board

• Dinner and tasting at Feliciana farmhouse

• Visit and tasting at Zeni winery, including a tour of the Wine Museum and olfactory gallery

• Lunch and tasting at La Sansonina winery

• Olive oil tasting at Frantoio Manestrini

• Dinner and tasting at Pratello farmhouse

• Lunch and tasting at Almavite winery

• Spa experience at Aquaria Thermal Spa in Sirmione

The fifth edition of ProWine São Paulo, the most important wine and spirits trade fair in South America, has successfully concluded. From October 1 to 3, 2024, the Expo Center Norte hosted 15,000 visitors, reaffirming the event’s status as a key meeting point for industry professionals since its inception in 2019.

This 2024 edition featured 1,402 brands from 34 countries, offering a vast array of products and business opportunities. Area 39 participated in the Italian product section with a 20-square-meter collective stand that hosted three companies, once again promoting Italian excellence abroad.

Area 39 supported its clients in approaching the Brazilian market by handling all organizational and logistical aspects, allowing them to focus on business opportunities.

The next edition of ProWine São Paulo will take place from September 30 to October 2, 2025.

A special thanks to the companies that chose us for this occasion:

Allegrini, Cantina Produttori Cormòns, and Viticoltori Ponte.

Area 39 ha partecipato alla fiera Vinexpo Asia edizione Hong Kong

One of the leading wine trade fairs in the Asian region, Vinexpo Asia, has returned to Hong Kong after a six-year hiatus.

The event brought together 1,032 producers from 35 countries, as well as 14,203 visitors from 60 countries.

The visitors mainly came from mainland China, Hong Kong, Macau, and Taiwan, reflecting a shift in participation in international trade events, where visitors seem more inclined to attend trade fairs within their region.

Area 39 was present at the event in the international pavilion with a collective stand of 112 square meters that hosted 13 Italian wineries, showcasing Italian excellence abroad.

Area 39 supported their clients by handling all organizational and logistical aspects of the trade show, allowing the winery representatives to focus on making business in the Asian market during the days of the show.

The Vinexpo Asia trade show alternates annually between Hong Kong and Singapore, with the two events perfectly complementing each other, offering industry professionals the opportunity to access the markets of Greater China and Southeast Asia.

The next edition of Vinexpo Asia will be held in Singapore from May 27 to 29, 2025.

A big thank you to the companies that chose us to accompany them on this occasion: Angelini Wines and Estates, Cantine Colli del Soligo, Casa Paladin, Casa Vinicola Bosco Malera, Elena Walch, Le Contesse, Le Monde, Montelvini, Terre Carsiche, Terre Cevico, Vinicola Tombacco, Viticoltori Ponte, and Zonin1821.