Author: Area 39

Area 39 took part in the seventh edition of Wine Paris, held from 9 to 11 February 2026 at Paris Expo Porte de Versailles, setting up a 1,500-square-metre space in the Italian pavilion. The space was divided into four collective or thematic areas dedicated respectively to independent companies, Protection Consortia, the Consorzio Italia del Vino, and the Enoteca Regionale Emilia-Romagna, for a total of over 160 participating companies.

The event confirmed its position as one of the leading international appointments for the wine and spirits sector, recording 63,541 trade visitors from 169 countries and 6,537 exhibitors from 63 nations. With more than 25,000 pre-arranged B2B meetings and over 112,000 professionals involved over the three days of the fair, Wine Paris further strengthened its strategic role in the European and global landscape.

Area 39 would like to thank the more than 160 companies that chose to take part in the collective project, contributing together to the promotion of the excellence of Made in Italy in a high-profile international context.

No. 4 exhibition areas structured as follows:

AREA 39:

Total area of 525 sqm, divided into two islands of 262.5 sqm each.

42 private companies from different regions of Italy, plus 2 Protection Consortia:

Coppo, Novaripa, Corvezzo, Barollo, Venti Venti, La Cantina Pizzolato, Tenute del Cerro, Cantine d’Isera, Val d’Oca, Villa Russiz, Astoria, Vinicola Decordi, Sutto Wine, Bersano, Fantinel – La Roncaia, Jorche, Campagnola, Famiglia Cecchi, Casale del Giglio, Cantine Francesco Minini, Marilisa Allegrini, Sorelle Bronca, Cormons, Vinicola Tombacco, Le Colture, Revi Spumanti, Viticoltori Ponte, Terre Carsiche, San Felice, Montelvini, Fabulas, Stefano Farina Wines, Berlucchi, Leone Alato, Tenimenti Civa, Schenk, Giodo, Vedova, Cantine di Negrar, Sapaio, Cantina Fontezoppa, Prosit Group, Vignaioli delle Marche, Consorzio Tutela Vini Montecucco e Bio Distretto-BioVenezia

CONSORZI DI TUTELA:
Total area of 380 sqm, divided into two islands of 203 sqm e 181 sqm


7 Consortia: Consorzio Vino Nobile di Montepulciano, Consorzio Vernaccia di San Gimignano, Consorzio IGT Vino Toscana, Consorzio Terre di Pisa, Consorzio Vini Venezia, Consorzio del Bolgheri e Bolgheri Sassicaia e Consorzio Vini Maremma DOC

CONSORZIO ITALIA DEL VINO
Total area of 294 sqm, divided into two islands of 147 sqm each.
13 members of Consorzio Italia del Vino: Angelini Wines & Estates, Banfi, Collis Heritage, Di Majo Norante, Ferrari – Bisol, Gruppo Italiano Vini, Le Monde, Cantine Lunae Bosoni, Marchesi di Barolo, Nosio spa (Coop. Mezzacorona), Oniwines, Torrevento e Zonin

ENOTECA REGIONALE EMILIA ROMAGNA

Total area of 185 sqm.

20 private wineries and the Consortium Vini Romagna: Cantine Ceci, Cantine Riunite, 4 Valli, Faled Distillerie, Poletti,Gualtieri, Morini, Settecani, Pezzuoli, Chiarli e Opera 02

During the 2025, Area 39 managed the coordination of the collateral activities for the European project D’Opera – Quality Heritage of Europe, a campaign celebrating two protected designations of origin: Valpolicella DOC and DOCG wines and Parmigiano Reggiano PDO cheese. The D’Opera project is promoted by the Consorzio per la Tutela dei Vini Valpolicella and the Consorzio del Parmigiano Reggiano. The program included stops in Düsseldorf, Rome, Milan, and Paris.

On the occasion of ProWein Düsseldorf 2025 (16–18 March 2025), the project welcomed more than 150 selected professionals.

The program featured:

  • ● two trade fair workshops led by sommelier Claudia Stern, focused on pairing different Valpolicella labels with two aging varieties of Parmigiano Reggiano;;
  • ● an exclusive Fuorisalone event at Hotel Schnellenburg, organized as a walk-around tasting, where guests had the opportunity to taste a selection of wines from the Valpolicella Consortium paired with 24-month-aged Parmigiano Reggiano.

These two events confirmed the strong interest of the German market in the excellence of Made in Italy products, with over 150 selected professionals taking part in the activities.

The event program: Rome, Milan, and Paris

On 20 October 2025 in Rome, at the Signorvino store in Piazza Barberini, two educational workshops and a walk-around tasting took place.

During the day, two workshops were held by food and wine critic Antonio Paolini together with expert taster Alessandro Stocchi from the Parmigiano Reggiano Consortium, involving a total of 25 participants including specialized press representatives and industry professionals.

The sessions addressed strategic topics for the wine and food sector, including the impact of climate change on production techniques — particularly on the evolution of the appassimento process — as well as changes in consumer behavior and public preferences in the wine market and in food pairings.

Starting at 6:30 PM, the walk-around tasting welcomed more than 100 qualified contacts among trade operators and industry journalists, offering an informal moment of tasting and networking between producers and food & wine professionals.

The initiative confirmed the effectiveness of the event’s digital promotion strategy, based on the direct distribution of invitations and dedicated communications via email to a targeted mailing list of industry operators and journalists. This activity achieved open rates exceeding 81%, a particularly significant result when compared to the average performance of email campaigns in the events sector, highlighting a high level of interest and engagement from the target audience.

In Milan, on 22 October 2025, at the Signorvino Wine Room in Via Dante, the project brought together around 40 professionals including press representatives and opinion leaders from the sector.

The sessions, moderated by Alessandro Torcoli, editor of Civiltà del Bere, explored the evolution of the appassimento technique and the versatility of Valpolicella DOC and Valpolicella Superiore wines.

The storytelling experience was enhanced by pairings with Parmigiano Reggiano aged up to 90 months, curated by Alessandro Stocchi, highlighting the complementarity between these two outstanding Italian excellences.

The tour further strengthened the project’s presence in France with an event held at Signorvino Paris on 29 October 2025.

Under the guidance of wine critic Gabrielle Vizzavona and Fabrice Gour, consultant specialized in the development of the French market for the Parmigiano Reggiano Consortium, two educational masterclasses led participants through a tasting journey featuring different Valpolicella wines paired with four aging stages of Parmigiano Reggiano (24, 48, 60, and 90 months).

The event concluded with a walk-around tasting involving journalists, local trade operators, and wine lovers, who had the opportunity to deepen their knowledge of the Consortium’s labels paired with 24-month Parmigiano Reggiano, receiving extremely positive feedback regarding both the quality of the selection and the overall experience.

The added value of Area 39

Area 39 ensured integrated operational management, coordinating every phase of the project: from defining the strategy and coordinating activities across different markets, to selecting venues and managing the organizational secretariat. It also oversaw the technical direction of the content, the engagement of high-profile speakers, as well as the final reporting and analysis of the results achieved.

A comprehensive approach that transformed each stop into a coherent, authoritative, and measurable experience.

Looking ahead

The continuation of the project in 2026–2027 represents an important step toward further strengthening the international positioning of the two denominations and enhancing dialogue with European trade professionals, media, and opinion leaders.

Area 39 will continue to provide its strategic and operational expertise to develop increasingly effective formats capable of generating added value for both the Consortia and the territories they represent.

On November 19–20, 2025, at the Malmomässan exhibition center in Malmö, the Distretto Biovenezia participated together with Area 39 in the Nordic Natural & Organic Expo Malmö 2025, a leading event for the organic and natural sector in Northern Europe.

The trade fair represents a key meeting point for producers, buyers, importers, and distributors specializing in certified organic and natural products. In this context, the Biodistrict hosted a collective 30 sqm stand in the Vineyard area, showcasing a coordinated selection of organic wineries from the Veneto region. The aim was to strengthen the companies’ presence in the Nordic markets and seize new export opportunities in an area particularly sensitive to sustainability, traceability, and certified quality.

Participating wineries from the Bio Venezia District

• Le Carline

• Savian Biowinemaker

• Azienda Vinicola Anna Spinato

• Tenuta Planitia – Villa Bogdano 1880

• Az. Agr. Dissegna

• Az. Agr. La Baratta

• La Cappuccina

Area 39 supported Distretto Bio Venezia throughout every stage of the project, coordinating the entire organizational process and providing comprehensive operational support. In particular, the team was responsible for:

• Managing relations with the exhibition organizers and suppliers

• Coordinating shipments

• Organizational secretariat activities

• Stand setup and on-site operational support

A full-service approach designed to best enhance the identity of the District and its associated companies within a strategic environment for meeting buyers and strengthening professional networking opportunities.

In 2025 Area 39 designed and scheduled a major incoming project for the Vernaccia di San Gimignano Wine Consortium, involving 40 wine professionals from key European markets. The program spanned three days entirely dedicated to discovering the denomination, allowing guests to experience the territory, its wines, and its producers. 

The project was meticulously planned with specific objectives:

Targeted Promotion of the Vernaccia di San Gimignano Denomination: To strengthen the awareness and reputation of the Vernaccia di San Gimignano brand among trade operators in major European markets.

Territorial and Food & Wine Tourism Enhancement: To highlight the unique landscape, culture, and history of San Gimignano, integrating the wine experience with the local area to promote authentic, identity-driven tourism.

Technical Education and Training: To provide in-depth insights through a technical seminar led by Walter Speller – one of the most influential wine critics for Italian wines – and to offer a professional setting for producers and experts to discuss production philosophy, vintages, and the potential of Vernaccia.

Strengthening Consortium Identity: To consolidate the role of the Consorzio della Denominazione Vernaccia di San Gimignano DOCG as a benchmark for promotion, enhancement and protection, reinforcing internal cohesion and brand recognition.

The program included guided winery tours, educational seminars, walk-around tastings, and wine-pairing dinners.

Area 39 conceived and executed every aspect of this project.

In 2025, Area 39 has planned and implemented a series of bespoke events for Avignonesi winery, located in Montepulciano, launching a promotional tour across the United States with initial stops in Texas’ two major cities, Dallas and Houston, followed by New York.

The journey began in Dallas with a debut masterclass at Eataly, the premier destination for Italian food and wine excellence.

Following the Dallas events, Avignonesi continued its Texan tour in Houston, the state’s largest city, where the masterclass format was replicated within Pappas Bros’ renowned steakhouse.

The tour’s third leg took place in New York, featuring two exclusive events in evocative locations, paired lunch at the Peak and a conversation on Sangiovese guided by Jeff Porter at Il buco Alimentari & vineria, both dedicated to a selected audience of trade & media operators.

The program also integrated strategic advertising activities, selecting the most influential wine publications to ensure broad visibility, marketing opportunities, and global market insights.

Detailed Program:

Offline Activities:

  • Masterclass and Wine Lunch at Eataly, Dallas
  • Masterclass and Wine Lunch at Pappas Bros. Steakhouse, Houston
  • Wine Lunch at The Peak, New York
  • Wine Dinner at Il Buco Alimentari & Vineria, New York

Advertising Activities:

  • Web banners on Wine Spectator and Wine Enthusiast websites
  • Instagram Stories and Reels on the Wine Spectator official profile
  • Wine Spectator Newsletter features
  • Dedicated Wine Enthusiast email blasts
  • Features on the Wine Enthusiast Podcast

This itinerary focused on the primary U.S. hubs for the wine business, aiming to engage a global audience of trade & media operators, elevate the brand on the international stage, and connect with key distributors, sommeliers, and buyers.

Area 39 is proud to have conceived and managed every detail of this project.

In 2025 Area 39 designed and implemented a series of events for Avignonesi winery, located in Montepulciano. Promotional activities have been launched across the United Kingdom, with a specific focus on London city, aimed at raising awareness and enhancing the prestige of the estate’s flagship wines.

The project combines advertising initiatives with high-profile events and masterclasses.

Detailed program:

Advertising Activities:

  • Newsletter on The Drinks Business
  • Social media posts across The World of Fine Wine’s Facebook, Instagram, Twitter, and LinkedIn accounts
  • Press release distribution
  • Social media posts on the TLA International Ltd Instagram profile
  • Web banners and newsletters on Decanter

Offline Activities:

  • Guided Masterclass at the Decanter Tasting Room, London
  • Aperitivo and Wine Dinner at Carousel, London

This project has aimed to actively engage selected trade & media operators through an integrated online-to-offline strategy.

Area 39 is proud to have conceived and managed every detail of this project.

In September 2025, Area 39 brought the excellence of Italian wines on tour to Shanghai and Guangzhou, with four exclusive events dedicated to B2B industry professionals.

On September 16, a masterclass focused on Italian wines was held at the Swissôtel Grand Hotel in Shanghai, aimed at Chinese buyers, restaurateurs and importers. The tasting, led by wine expert Sabina Yang, gave participants the opportunity to explore the characteristics of the wines, their territories of origin, and the winemaking methods behind them.

On the same day, an exclusive wine dinner took place in a private room of the hotel, where traditional Chinese dishes were paired with a selection of Italian wines. The event offered a refined food and wine journey, highlighting newly found harmonies between local cuisine and Italian wine, while fostering meaningful exchange among industry professionals.

On September 18, a technical masterclass dedicated to the promotion of Italian wines and again led by Sabina Yang, was held at the Guangzhou Zhengjia Plaza Marriott Hotel, targeting local trade operators. As a strategic commercial hub, Guangzhou provided the ideal setting to showcase the featured labels and strengthen B2B relationships.

Later that day, Sabina Yang led a wine dinner featuring pairings of Chinese dishes, presenting the wines, their territories and the producers’ philosophies. The event confirmed the interest of the Chinese market in authentic wines, closely linked to specific Italian terroirs.

All events carefully selected industry professionals, interested in discovering and importing the best of Made in Italy. The tour marks a new step forward for Area 39 and strengthens the growth prospects of Italian wines in China, enhancing their quality, tradition and strong territorial identity.

Area 39 would like to thank the wineries Belpoggio, Bosco Malera and Giodo for organizing these events with us.

From May 27 to 29, Area 39 participated in the 2025 edition of Vinexpo Asia – Singapore with a 100 sqm exhibition area, located in Hall B2 – Stand D093, confirming its role as a key player in the international promotion of Italian wine.

The event welcomed 8,998 professional visitors from over 60 countries and hosted 900 international exhibitors. The Singapore edition highlighted the increasing strategic relevance of Southeast Asia in the global alcoholic beverage market. Countries such as Thailand, Vietnam, Malaysia, Indonesia, and the Philippines — all ASEAN members — are emerging as strategic markets, driven by population growth and ambitious economic development programs.

2025 key figures:

8,998 professional visitors

900 international exhibitors

During the fair, more than 4,000 B2B meetings were booked through the Vinexposium business matching platform, a tool widely appreciated by exhibitors for its effectiveness in generating high-quality business contacts and supporting the planning of targeted business agendas.

Vinexpo Asia also stood out for its strong institutional presence, thanks to the participation of ambassadors and government representatives from numerous countries — a clear sign of the growing emphasis on international cooperation within the wine sector.

Area 39 would like to thank the 9 companies that chose to be part of our collective:

Angelini Wines & Estates, Bosco Viticultori, CM WineVision, Terre Cevico, Gruppo Italiano Vini, Losito e Guarini, Marchesi di Barolo, Montelvini, Zonin 1821

Watch the Instagram Reel of the event www.instagram.com/Area39eventi

From May 7th to 8th, 2025, Area 39 took part in the 2025 edition of Vinexpo America, which was held for the first time in Miami. Our presence included a 20 sqm exhibition space located in Pavilion D – Booth G1415.

Vinexpo America 2025 welcomed 2,106 wine & spirits professionals from 46 countries and hosted over 1,000 B2B meetings facilitated through Vinexposium’s official business matching platform.

The presence of buyers and trade professionals from Central America, Latin America, and the Caribbean was particularly significant, representing 40% of total visitors. The fair was also attended by delegations from Brazil, Mexico, Puerto Rico, and other emerging markets, confirming the event’s strategic relevance as a key hub for wine across the Americas.

Vinexpo America stood out for the quality and diversity of its attendees, especially distributors and HORECA professionals from across the continent, with strong representation from the United States—underscoring the growing interest of the U.S. market in internationally focused events.

2025 key figures:

2.106 professional visitors

1.000 B2B meetings

Latin America played a central role as well, with buyers attending from Argentina, Brazil, Chile, Colombia, Mexico, Peru, and Puerto Rico, further highlighting the increasing importance of this region for global wine and spirits producers.

The 2025 edition also featured a wide variety of exhibitors, including emerging players alongside well-established wine-producing regions such as Italy, France, Spain, and Portugal.

Vinexpo America Miami 2025

Area 39 would like to extend its sincere thanks to the companies that chose to be part of our collective booth:

Tenute Piccini with the Geografico brand, and Montelvini.

Scopri il reel della Watch the Instagram Reel of the event

https://www.instagram.com/p/DJor-KntG5u

From May 5th to 8th, 2025, Area 39 managed the participation of the Bio Venezia District in the 20th edition of TuttoFood Milan, one of the leading international trade fairs for the agri-food sector, held at the Rho exhibition center.

The 2025 edition recorded over 95,000 professional visitors, 25% of whom came from abroad, highlighting the event’s growing importance on a global scale. The fair featured 4,700 exhibitors spread across 10 pavilions of the exhibition district, with a significant international presence: 25% of the exhibiting companies came from 70 countries, ranging from Albania to Uzbekistan.

2025 key figures:

95,000 professional visitors

4,700 exhibitors

Area 39 supported the Bio Venezia District at every stage of the project, coordinating the entire organizational process and providing comprehensive operational support. Specifically, the team handled:

• Management of relations with the fair authority and suppliers

• Organizational secretariat

• Stand setup and on-site support for the operational team

 

A full-service approach designed to best enhance the identity of the District and its associated companies, in a strategic context for meeting new buyers and strengthening professional networking.