26-27 April Real Italian Wine and Food –  London 2026

On April 26–27, 2026, the Real Italian Wine & Food Experience will take place in London at the ExCeL Exhibition Centre

The event will bring together 250 Italian food and wine producers and over 1,500 international buyers, establishing itself as a strategic B2B platform within one of the world’s most mature and competitive markets for the wine and agri-food sectors

Designed to maximise business opportunities, the fair offers an innovative format focused on effective networking and commercial development. Through a dedicated digital matchmaking platform, exhibitors and buyers can schedule targeted B2B meetings in advance, enhancing the quality and efficiency of business interactions

The exclusive blind tasting area, reserved for buyers, enables fully anonymous tastings through advanced anonymisation systems and QR code technology. Real-time data processing transforms tasting feedback into valuable marketing intelligence insights

The event also features an interactive Q&A Station with video contributions from sommeliers, oenologists, and industry experts, alongside a dedicated Tech Area showcasing innovation, sustainability, and cutting-edge technologies applied to the wine sector

The experience is further enhanced by immersive virtual reality wineries, allowing buyers to explore vineyards, territories, and production processes, strengthening brand storytelling and reinforcing corporate positioning