10-12 November ProWine Shanghai 2026

In 2025, ProWine Shanghai reaffirmed its position as one of the most relevant trade fairs in the Asian market, featuring 630 exhibitors from 29 countries and welcoming an estimated total of 21,590 visitors.

Buyers, importers, and distributors took part in three days of intensive networking and business opportunities, further consolidating ProWine Shanghai as a key hub for the wine industry.

Participation in trade fairs with Area 39’s collective comes with an all-inclusive service that covers all organizational aspects of the show, from stand construction to logistics, allowing wineries to focus exclusively on business opportunities at the event