In September 2025, Area 39 brought the excellence of Italian wines on tour to Shanghai and Guangzhou, with four exclusive events dedicated to B2B industry professionals.
On September 16, a masterclass focused on Italian wines was held at the Swissôtel Grand Hotel in Shanghai, aimed at Chinese buyers, restaurateurs and importers. The tasting, led by wine expert Sabina Yang, gave participants the opportunity to explore the characteristics of the wines, their territories of origin, and the winemaking methods behind them.
On the same day, an exclusive wine dinner took place in a private room of the hotel, where traditional Chinese dishes were paired with a selection of Italian wines. The event offered a refined food and wine journey, highlighting newly found harmonies between local cuisine and Italian wine, while fostering meaningful exchange among industry professionals.
On September 18, a technical masterclass dedicated to the promotion of Italian wines and again led by Sabina Yang, was held at the Guangzhou Zhengjia Plaza Marriott Hotel, targeting local trade operators. As a strategic commercial hub, Guangzhou provided the ideal setting to showcase the featured labels and strengthen B2B relationships.
Later that day, Sabina Yang led a wine dinner featuring pairings of Chinese dishes, presenting the wines, their territories and the producers’ philosophies. The event confirmed the interest of the Chinese market in authentic wines, closely linked to specific Italian terroirs.
All events carefully selected industry professionals, interested in discovering and importing the best of Made in Italy. The tour marks a new step forward for Area 39 and strengthens the growth prospects of Italian wines in China, enhancing their quality, tradition and strong territorial identity.
Area 39 would like to thank the wineries Belpoggio, Bosco Malera and Giodo for organizing these events with us.
