From March 15 to 17, 2026, the 32nd edition of ProWein, one of the leading international trade fairs dedicated to the wine and spirits industry, took place in Düsseldorf.
Area 39 participated with a collective group composed of 13 companies and one private Consortium, setting up a total of 220 sqm of exhibition space. Participation in the fair provided an important opportunity to promote the involved companies and strengthen their positioning in international markets.
ProWein 2026 offered an up-to-date overview of the global wine market, highlighting the key trends currently reshaping the sector. In particular, export, innovation, and the adaptation of business models emerged as central factors.
Among the main innovations of the 2026 edition was a more compact and efficient format, designed to encourage targeted meetings between wineries, buyers, and importers. Special attention was given to strategic topics for the future of the wine industry, including sustainability, low-alcohol wines and adaptation to climate change.
These trends reflect the evolving needs of both the market and consumers worldwide.
Key figures from ProWein Düsseldorf 2026:
- – 3,400 exhibitors from all over the world
- – 31,000 trade visitors from 105 countries
- – More than 72,000 B2B meetings facilitated through matchmaking programs
On the evening of Monday, March 16, Area 39 organized an exclusive party for exhibitors from the Italian Pavilion, featuring a selection of Italian finger food accompanied by a DJ set. The event created an informal networking opportunity, encouraging conviviality and dialogue among industry professionals.
Area 39 would like to thank all the companies that participated in the collective exhibition: Cantina Produttori Cormons, Casale del Giglio, Cantine di Negrar, Marilisa Allegrini, Leone Alato, Gruppo Italiano Vini, Bosco Malera, Zenato, Collis Heritage, Viticoltori Ponte, Famiglia Cecchi, Torrevento, Cantine di Negrar
