06 - 08 October ProWine São Paulo 2026

The latest edition of ProWine São Paulo welcomed 1,500 international exhibitors and attracted a total of 20,000 visitors from 36 countries, creating a highly international and strongly B2B-oriented environment.

The event offered numerous high-quality networking opportunities, further confirming its growing international relevance, as well as the strategic role of São Paulo as a key hub for the entire Latin American region.

Participation in trade fairs with Area 39’s collective is distinguished by an all-inclusive service that covers all organizational aspects of the show, from stand construction to logistics, allowing companies to focus exclusively on business opportunities at the event