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Destination Lugana, the event promoted by the Consorzio Tutela Lugana DOC in collaboration with Area 39, took an audience of trade professionals and lovers of the Lugana appellation on an exciting trip to New York

woman reading the Destination Lugana brochure

During two weeks in June 2023, several activities focused on the Lugana appellation were organized, involving a wide range of participants, including journalists, specialized operators, end consumers and restaurateurs.

These activities included an official launch presentation of the event, guided dinners and master classes at 6 restaurants e 4 private clubs in the Manhattan area, and a final rooftop event.

people enjoying Destination Lugana event

The events, involving individual producers, focused on the promotion of Lugana as an immersive travel experienceio for the US market operators, from meeting producers in NYC to visiting production sites around Garda Lake.

19 members companies of the Consortium joined the program, offering to the US guests different angles of their appellation. Altogether with promoting the concepts of freshness, conviviality and sense of travel associated with Lugana, with the goal of strengthening its presence and appreciation in the U.S. market.

👉🏻 Scopri il video completo dell’evento nel nostro canale YouTube

The 31st edition of Benvenuto Brunello, organized by the Consorzio del Vino Brunello di Montalcino in collaboration with Area 39, went international.

The event was held simultaneously on November 17, 2022, in the cities of New York, Los Angeles, and Toronto, with each city hosting 68 member wineries from the Montalcino area, who offered the participants a preview tasting of their 2018 Brunello and 2017 Brunello Riserva vintages.

The day was divided into two tasting sessions – each led by an expert moderator – exclusive for a selected audience of trade and media professionals.

Brunello di Montalcino and Brunello di Montalcino Riserva bottles

The tastings were held in prestigious locations – the Metropolitan Pavilion in New York City, the Liberty Grand in Toronto, and Mr. C in Los Angeles.

The international resonance of the event helped consolidate the reputation of Brunello di Montalcino as one of the most appreciated and recognized wines in the world.

👉🏻 Scopri il video completo dell’evento nel nostro canale Youtube

Brunello Week in New York, organized by Area 39 for the Consorzio del Vino Brunello di Montalcino, has successfully begun. 41 restaurants between Manhattan and Brooklyn for one week (June 14-20) will promote Montalcino wines, Rosso and Brunello, to their guests by offering specially designed menus.

Also involved are two Private Clubs, the Soho House and the Core Club , where tastings and events will be held for the exclusive promotion of Rosso di Montalcino.

Brunello Week is the last part of the Finally Brunello project that Area 39 designed and conducted from March to June 2021 in New York. The project included several activities (tasting, press lunch, educational webinar, influencer marketing activities, adv, pr) with the common goal of increasing the awareness of the promoted appellations among consumers.

More information can be found at Finally Brunello