In 2025 Area 39 designed and implemented a series of events for Avignonesi winery, located in Montepulciano. Promotional activities have been launched across the United Kingdom, with a specific focus on London city, aimed at raising awareness and enhancing the prestige of the estate’s flagship wines.
The project combines advertising initiatives with high-profile events and masterclasses.
Detailed program:
Advertising Activities:
- Newsletter on The Drinks Business
- Social media posts across The World of Fine Wine’s Facebook, Instagram, Twitter, and LinkedIn accounts
- Press release distribution
- Social media posts on the TLA International Ltd Instagram profile
- Web banners and newsletters on Decanter
Offline Activities:
- Guided Masterclass at the Decanter Tasting Room, London
- Aperitivo and Wine Dinner at Carousel, London
This project has aimed to actively engage selected trade & media operators through an integrated online-to-offline strategy.
Area 39 is proud to have conceived and managed every detail of this project.
