07-09 March ProWein Düsseldorf 2027

From March 7 to 9, 2027, the thirty-third edition of ProWein will take place at Messe Düsseldorf, confirming its strategic importance as an international trade fair for wine and spirits.

The 2026 edition recorded significant results, with 3,400 international exhibitors, 31,000 trade visitors from 105 countries, and over 72,000 B2B meetings generated through matchmaking programs. Special attention was given to international buyers from key import markets such as Germany, Belgium, the Netherlands, Scandinavia, and the United States. This approach was further strengthened by the Hosted Buyer programme promoted by Messe Düsseldorf, designed to facilitate high-quality B2B meetings and welcome highly profiled professionals.

Area 39 participated in the trade fair with a 220 sqm exhibition space within the Italian pavilion, hosting 13 wineries and one consortium.

Participation in trade fairs with Area 39’s collective is distinguished by an all-inclusive service that covers all organizational aspects of the show, from stand construction to logistics, allowing companies to focus exclusively on business opportunities at the event. Within our collective, each company enjoys a personalized desk, a private table for B2B meetings, and exclusive access to the lounge area with Italian catering service.