25-26 June Wines Experience – Ho Chi Minh 2026

From June 25 to 26, 2026, Wines Experience Vietnam will take place in Ho Chi Minh City at The Adora Center

The event will feature 120 producers from the food and wine sector and welcome over 700 buyers from the SEA region, providing a highly qualified environment for the development of commercial relationships in one of the fastest-growing wine consumption markets globally

Designed to maximise business opportunities, the fair offers an innovative format focused on effective networking and commercial development. Through a dedicated digital matchmaking platform, exhibitors and buyers can schedule targeted B2B meetings in advance, enhancing the quality and efficiency of business interactions

The exclusive blind tasting area, reserved for buyers, enables fully anonymous tastings through advanced anonymisation systems and QR code technology. Real-time data processing transforms tasting feedback into valuable marketing intelligence insights

The event also features an interactive Q&A Station with video contributions from sommeliers, oenologists, and industry experts, alongside a dedicated Tech Area showcasing innovation, sustainability, and cutting-edge technologies applied to the wine sector

The experience is further enhanced by immersive virtual reality wineries, allowing buyers to explore vineyards, territories, and production processes, strengthening brand storytelling and reinforcing corporate positioning