05-06 November Wines experience – Mexico City 2026

From November 5 to 6, 2026, Wines Experience Mexico will take place in Mexico City at the Santa Fe Convention Center

The event will bring together 130 producers from the food and wine sector and welcome over 1,000 buyers from the LATAM region and North America, positioning itself as a strategic hub for accessing markets across the American continent

Designed to maximise business opportunities, the fair offers an innovative format focused on effective networking and commercial development. Through a dedicated digital matchmaking platform, exhibitors and buyers can schedule targeted B2B meetings in advance, enhancing the quality and efficiency of business interactions

The exclusive blind tasting area, reserved for buyers, enables fully anonymous tastings through advanced anonymisation systems and QR code technology. Real-time data processing transforms tasting feedback into valuable marketing intelligence insights

The event also features an interactive Q&A Station with video contributions from sommeliers, oenologists, and industry experts, alongside a dedicated Tech Area showcasing innovation, sustainability, and cutting-edge technologies applied to the wine sector

The experience is further enhanced by immersive virtual reality wineries, allowing buyers to explore vineyards, territories, and production processes, strengthening brand storytelling and reinforcing corporate positioning